Sonder Brand vision X Global Production

My work creating + building out Sonder’s creative vision focused on selling the stories behind the stay. Photography was centered on not only the room details, but in elevating our core visual messaging from informational to inspirational. This work was pivotal in relaunching Sonder’s visual identity as not just a hospitality brand, but a destination— this shift in narrative created a visual story that guests can connect with and layer into their own travel memory.